Millennials have been renting and purchasing more RVs than ever before as road trips continues to be a bright spot during the coronavirus pandemic.
According to new data from RV rental platform RVshare, 73 percent of millennials both this and last year reported they were “likely to take an RV trip in the future.”
But this year, with borders closed and travel options limited, millennials started showing positive sentiment shifts towards road travel vehicles. While 14 percent of millennials in 2019 said they were “unlikely to take an RV trip in the future,” only 6 percent of the demographic said the same in 2020.
This rise in RV interest during the coronavirus pandemic isn’t exclusive to millennials. According to a RV Industry Association survey published in June, 20 percent of US respondents reported becoming more interested in RVing as a result of COVID-19, which initially decimated other travel options like flights and cruises.
“Van life is the ultimate uniter, and it sees no age,” Jen Young, cofounder and CMO of the RV rental platform Outdoorsy, told Business Insider. “Traveling via RV provides people with the ability to travel away from crowds and camp in a location where fresh air and open space are your two closest companions — a welcome reprieve after months spent in confinement.”
While this general boost in road travel popularity isn’t millennial-specific, the demographic’s increasing interest in RVing — which the RV Industry Association attributes to the “work form anywhere” boom — has now started to show in sales and rental numbers.
Check out the full article from Business Insider here.